If you’d like to start with some broad-brush information about franchising this is the right place. When it’s done well franchising is a win-win arrangement between the franchisor (the person selling a franchise) and the franchisee (the one buying a franchise) and a highly effective way to grow successful businesses for all concerned. If you [...]

Licensing is a very effective way to enable multiple parties to make commercial use of intellectual property (IP) such as training materials, consultancy products, software and brands. A fee is paid to the owner. What do you get when you buy a commercial licence*? When you buy a licence you normally get more than just [...]

There are a number of well established and straightforward but under-used methods for making more of what a business can do and for making more out of it. Here are some suggested ways to make a real breakthrough by monetising**, productising** and generally extending the reach of your business. The basic idea If you are [...]