We believe in “taking our own medicine” so we have largely systematised and productised the services we offer.
The benefits to you as a customer include…
Here is a summary of the productised services we offer relating to licensing.
Creating a franchise is a major undertaking not to be entered into lightly and often better if planned carefully and not rushed.
By offering you an early free consultation we believe it can help you formulate your ideas and see what you need to do to prepare.
If you plans are further advanced this can also help you decide how to take the project forward. Our free consultation normally lats around an hour and conducted face-to-face or by telephone or video call (e.g Skype).
Our licensing products are all about helping you turn your expertise into products and once that's done you can monetise what you have by licensing others for the privilege of using your Intellectual property.
The more extensive licensing schemes are more like franchises so therefore we offer licensing variants of our Franchising products so please refer to the Franchising page.
Most licensing schemes are relatively easy and inexpensive to set up compared with typical franchises. In particular, they are narrower in scope and don’t have many of the onerous responsibilities or restrictions associated with most franchises.
There are lots of different ways of licensing expertise ranging from simple training courses, to complex and sophisticated software. Consultants, trainers, coaches, and speakers often have expertise than can be licensed relatively easily but never think to do so. Perhaps the most common reason for failing to do so is a misunderstanding about what can and can’t be licensed. Many trainers, coaches and consultants are akin to singer songwriters – they write the lyrics, compose the tunes and then perform. Licensing is like selling the songbook – it relies on the licensee being a performer, rather like the licensor.
So, if you have your own specialist expertise that you are selling as a service you could be missing out. Why not contact us to discuss your options?