Licensing

What we offer

We believe in “taking our own medicine” so we have largely systematised and productised the services we offer.

The benefits to you as a customer include…

A clearly define set of results at fixed prices.
Far higher value for money than paying by the hour because we can re-use and re-configure material, methods and tool instead of starting from scratch each time.
Tried tested an proven ways of achieving results.

Here is a summary of the productised services we offer relating to licensing.

Free consultation

Creating a franchise is a major undertaking not to be entered into lightly and often better if planned carefully and not rushed.
By offering you an early free consultation we believe it can help you formulate your ideas and see what you need to do to prepare.
If you plans are further advanced this can also help you decide how to take the project forward. Our free consultation normally lats around an hour and conducted face-to-face or by telephone or video call (e.g Skype).

We help You Productise Your Expertise and Monetise it

Our licensing products are all about helping you turn your expertise into products and once that's done you can monetise what you have by licensing others for the privilege of using your Intellectual property.

Other licensing Related Products in brief

The more extensive licensing schemes are more like franchises so therefore we offer licensing variants of our Franchising products so please refer to the Franchising page.

Most licensing schemes are relatively easy and inexpensive to set up compared with typical franchises. In particular, they are narrower in scope and don’t have many of the onerous responsibilities or restrictions associated with most franchises.

There are lots of different ways of licensing expertise ranging from simple training courses, to complex and sophisticated software. Consultants, trainers, coaches, and speakers often have expertise than can be licensed relatively easily but never think to do so. Perhaps the most common reason for failing to do so is a misunderstanding about what can and can’t be licensed. Many trainers, coaches and consultants are akin to singer songwriters – they write the lyrics, compose the tunes and then perform. Licensing is like selling the songbook – it relies on the licensee being a performer, rather like the licensor.

So, if you have your own specialist expertise that you are selling as a service you could be missing out. Why not contact us to discuss your options?

If you had a replica of your business (or part of it) run by somebody else and you received 10% of the profits they make that might not get you excited, but, with 10 replicas you would double your existing profits and with 100 replicas or 200 replicas you'd get... Well, you get the idea.

Most successful businesses can be replicated and we know how to do it for you. Franchising and licensing are two popular options but there are others too.

On the other side of the coin, buying a replica of a winning business formula (such as a franchise or licence) is a smart way to get a business of your own up and running, fast. We can help you avoid the traps and pitfalls so that you make a good buying decision.